Let’s be honest: the word "networking" can make some of us instantly cringe. For introverts, it conjures images of forced smiles, crowded rooms, and agonizing small talk. For extroverts, it might sound like a free-for-all, but even they can
get stuck in surface-level conversations that don't lead anywhere.The good news? Networking isn't about being the loudest or collecting the most business cards. It's about building genuine relationships, sharing ideas, and finding people who can help you (and who you can help in return). It's about making connections that actually count. And the even better news? You can do it successfully, no matter your personality type!
Here's a down-to-earth guide to networking that works for everyone.
The Big Misconception: It’s Not a Sales Pitch
Forget trying to "sell" yourself. Think of networking as an opportunity to:
Learn: Ask people about their journeys, challenges, and insights.
Share: Talk about what genuinely excites you, problems you love solving, or things you're passionate about.
Connect: Find common ground, whether it's a shared interest, a mutual acquaintance, or a similar career challenge.
For the Introverts: Your Superpowers Are Already Within You!
If the thought of walking into a room full of strangers makes you want to turn and run, you're not alone. But introverts have incredible strengths for networking:
Preparation is Your Best Friend:
The Advice: Before an event, look at the attendee list (if available) or research the speakers. Pick 1-2 people you'd genuinely like to meet and think of one open-ended question to ask them.
Why it works: It reduces anxiety because you have a plan. You're not just hoping to "bump into someone."
Down-to-earth tip: Know your "exit strategy" too. It’s okay to step away if you feel overwhelmed. A quick "It was lovely chatting, I'm going to grab another drink" works wonders.
Focus on Deeper Conversations:
The Advice: Instead of trying to talk to everyone, aim for 1-2 meaningful conversations. Ask insightful questions that go beyond "What do you do?"
Try: "What's the most exciting change you've seen in our industry recently?" or "What's a challenge you're currently enjoying solving?"
Why it works: Introverts excel at listening and processing. Deeper conversations are more memorable and build stronger bonds.
Leverage Online and One-on-One:
The Advice: Start with LinkedIn. Connect with people who share your interests, comment thoughtfully on their posts, or send a personalized message requesting a brief virtual coffee chat.
Why it works: It removes the pressure of in-person events and allows you to build rapport on your terms.
Down-to-earth tip: Online is a great way to "warm up" to someone before meeting them in person.
For the Extroverts: Channel Your Energy for Deeper Impact!
Extroverts often love meeting new people, but sometimes the sheer volume of connections can mean less depth. Here's how to make your natural enthusiasm even more effective:
Quality Over Quantity:
The Advice: Instead of trying to meet everyone in the room, aim to have 3-5 really good conversations. Exchange actual insights, not just contact info.
Why it works: You'll build a smaller, stronger network of people who genuinely know and remember you.
Down-to-earth tip: After talking to someone interesting, give yourself 30 seconds to jot down a key takeaway from your conversation right on their business card or in your phone. It helps with follow-up.
Be a Connector, Not Just a Talker:
The Advice: Listen for opportunities to connect others. "Oh, you're looking for someone with marketing experience? I just spoke to [Name] who runs a great marketing agency – I should introduce you!"
Why it works: When you connect others, you become an invaluable hub in their network. People will remember your generosity.
Down-to-earth tip: It's not always about you. Being helpful to others is one of the best ways to build your own reputation.
Master the Follow-Up:
The Advice: This is where many extroverts (and introverts!) drop the ball. Send a personalized follow-up email or LinkedIn message within 24-48 hours. Reference something specific you discussed.
Try: "It was great connecting with you at [Event Name] yesterday! I really enjoyed our conversation about [specific topic]. As promised, here’s that article I mentioned on [X]."
Why it works: It solidifies the connection and keeps the conversation going. Otherwise, your great chat quickly fades into memory.
The Universal Truth: Be Yourself!
Whether you recharge by being alone or thrive in a crowd, the most effective networking comes from authenticity. Don't try to be someone you're not. Be curious, be genuine, and be open to learning from others.
Networking isn't a performance; it's simply a conversation. And everyone can have a great conversation.